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Online Promotion & Advertising

There are two primary uses for online advertising, which, if utilised correctly, can be a very effective marketing tool. The first is to drive sales and the second is as a brand-building medium.

If response or immediate sales are your objectives then a measurable Internet advertising plan becomes a powerful marketing weapon. By calculating precise figures (cost per customer) for acquiring customers through different forms of Internet advertising, we will ensure that your online advertising budget is spent in the most efficient and productive manner possible. This is in stark contrast to offline advertising, which has always been governed by Lord Leverhume's famous quote "I know half my advertising isn't working, I just don't know which half." With an internet advertising plan in place, we will know precisely which efforts are driving sales and which are not, and we will refine your campaign accordingly.

Using online adverting as a brand-building tool is an entirely different kettle of fish. Measuring the effectiveness of an Internet brand-building campaign has always been a difficult exercise and will never be an exact science. But analysing a target market's perception before a campaign can point you in the right direction and performing the same analysis during or after the campaign will tell you if the campaign is achieving the desired objectives.

Whatever your objectives, we will ensure that every cent your business spends on Internet marketing promotion and advertising is put to its highest valued use.

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